By integrating treated, live action footage with CG images, and by including rich sound design, Director Grant Lau brought this season 4 promo to life for AMC’s Hell on Wheels. In this promo, a railroad track rapidly expands across a blank canvas, leaving a town in its wake, while cowboys and natives duel with the impending encroachment of white men. As the train approaches Cheyenne, the hotels, railways, and brothels complete their construction, ushering in a new era. Designed & Produced by: Imaginary Forces (IF) IF Creative Director: Grant Lau IF Executive Producer: Ben Apley IF Head of Production: Claudina Mercado IF Producer: JJ Gerber IF Designers: Hyejung Bae, My Tran, Tosh Kodama, Kathy Liang IF Assistant Designer: Wes Yang IF Animators: Cody Redmer, James Vogel, Ben Hurand IF 3D Animator: Meats Meier IF Editor: Caleb Woods IF Assistant Editor: Chris Ziegenhagel IF Copywriter: Dan Meehan IF Coordinator: Dominick Guglielmo